Shifting from Customer-Centred to User-Centred
“Theories abounded that if you paid attention to what your customer wanted, you couldn’t go wrong. But the truth is that customers often ask you to do wrong things, not because they’re difficult to deal with but because they just don’t know better. The distinction is moving from customer-focused to user-centered, and the ability to understand the users of their products is a cultural shift that corporations have to make.”
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